ICT services in terms of sustainability and scientific evaluation of product and system environmental performances can be grouped in 3 different macro areas.

• 1) Assessment and Comunication of Product Environmental performances

Target of this group of activities is to calculate – according to the Life Cycle Assessment (LCA) methods – the environmental impacts of a product along its whole life cycle (from cradle to grave). Such studies can have a double goal: both to understand which are the phases within the production chain that have the highest impacts on performance (by simulating the final effect of improvement actions) and to support the company communication. The natural destiny of LCA studies is to be certified according to the main international standards (EPD, IBU, ISO 14067, ISO 14040)

• 3) Sustainability Communication Strategy

Sustainability Strategy is more and more present in the companies business plans. For this reason it is fundamental that the targets to be reached, the stakeholders to be involved, the tools to be used and the messages to be delivered are all well defined. In such context ICT can support to start projects of strategic planning of all communication activities, also by the use of specifc tools like the motion graphic.

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